Goodlord
Pre-tenancy: referencing, e-sign, onboarding.
Goodlord is the dominant pre-tenancy agent stack: referencing, e-sign, insurance and onboarding sit inside one polished flow used by hundreds of UK agents. It is not a complete post-tenancy compliance tracker (the live-tenancy reminder set is partial), so most agencies pair Goodlord with another product. As pre-tenancy infrastructure, it is the category leader and earns rank 1.
Strengths
- Best-in-class referencing, e-sign and onboarding.
- Insurance and rent-protection ancillaries.
- Multi-branch agency model.
Gaps
- Live-tenancy compliance reminders are partial.
- No Section 8 / Form 6A drafter or Awaab’s Law engine.
- Tied to the specific ancillary products it sells.
- Pricing
- Quote-based by branch.
- Best for
- High-street and online agents whose primary pain is pre-tenancy throughput.